19 MARCH 2018 | POSTED BY NATALIE SULLIVAN
The business logo is perhaps one of the most essential tools within any company’s marketing arsenal. Here, we take a look at how the concept of the humble logo has developed over the centuries to become the staple of industry that it is today!
The logo – distilled
Ever wondered where it all began?
Well, it’s near-on impossible to t...
01 FEBRUARY 2018 | POSTED BY NATALIE SULLIVAN
Can your business afford to cut corners?
Distinctively British designs
Logo design styles
Why most logo designs should be simple
Colour and shape: it’s the little things that matter
A creative blend of familiarity and differentiation
Recent design trends
Commercial logo design has a rich history. Since 1875, logos have served to r...
16 AUGUST 2017 | POSTED BY NATALIE SULLIVAN
Top tips that will help your business get the perfect logo
Finding a designer for your new logo has never been easier. Thanks to the Internet you can now research hundreds of designs without ever leaving your home or office.
However, choosing the right logo designer for your project, and then getting the most out of them, requires a little know-how. With...
14 APRIL 2017 | POSTED BY NATALIE SULLIVAN
Visual Impact For Your Brand Development
Why you should include illustrated images in your brand logo to transmit the personality of your company to a target market of consumers.
Logo designs are an important method of communication between a company or brand and their target market. A strong design can have a huge impact on a customer and offers a way ...
20 FEBRUARY 2017 | POSTED BY NATALIE SULLIVAN
Whether you are a new business or are considering a complete overhaul, one thing is for certain; you will have to build your business brand. And building a brand involves much more than choosing a name. Although it’s a good idea to choose a new name, it’s important to remember that with any business name comes a whole strategy that, if not unders...
15 JULY 2016 | POSTED BY NATALIE SULLIVAN
Professional business marketing with brochures
In a world of websites, apps and blogs, there is still something uniquely special about the printed brochure. Evocative of a more leisurely life, you can touch it, hold it your hand, flick through the pages at will, admire all the glossy illustrations and photographs, and read the associated information at yo...
10 JUNE 2016 | POSTED BY NATALIE SULLIVAN
Turn these changes to your advantage
Website owners are rightly concerned about mobile-friendly requirements, but with careful design, you can make your page stand out for tablet and mobile users.
Google's latest mobile-friendly requirements mean that website owners have been under a lot of pressure to convert their site to something that can be view...
22 APRIL 2016 | POSTED BY NATALIE SULLIVAN
Stop spending money on ads that don't bring in new customers
Want to know how to improve your business advertising? With magazine or newspaper advertising, you can reach a new audience for your products and your company.
When you are running your own business, every penny that you put into a company has to count. Whether it is building your website i...
18 MARCH 2016 | POSTED BY NATALIE SULLIVAN
With businesses increasingly focusing on online advertising, it is all too easy to dismiss printed advertising as something that is no longer relevant. Well, that's simply not the case! Why? Well, we believe that print not only matches online advertising in terms of importance, but offers a company certain advantages that online campaigns do not.
22 JANUARY 2016 | POSTED BY NATALIE SULLIVAN
There are many reasons why I decided to re-vamp my website, but perhaps most importantly, I wanted a platform that really showcased every single element of the creative design and print services I offer to businesses in Essex and beyond.
You’ve probably already realised that I’m different to other design and print studios in the local area. Th...