New year, new brand.
Why January is the best time to invest in your corporate identity.
Welcome back to business, everyone!
I hope you managed to grab at least a little bit of much-needed time off with family and friends over the festive break.
Spending some time away from the inner workings of your business over Christmas has probably got you thinking about what you want to achieve in the months ahead, and the steps you need to take to make sure that 2019 is the year you smash your marketing goals, hook in those elusive ideal clients, and achieve that all-important work-life balance that you’ve been striving for.
If you’re keen to hit the ground running this January, then one of the best ways to get the year off to a flying start is to take a fresh look at your corporate identity and prepare to rebrand with a striking new company image.
Why do companies often decide to rebrand in January?
That old mantra “new year, new start” doesn’t just lead us to come up with far-fetched New Year’s resolutions, you know. The concept also spills over into our professional lives.
Decision-makers often come back from their Christmas break feeling refreshed, ready for action and full of new ideas for their business, which is partly why brand identity specialists like myself see an uplift in enquiries in the first quarter of the year from business owners who want to build upon their creative concepts with the help of an experienced design professional.
These individuals will have had a chance to reassess the way they are positioning their business in their market, and they may have come to the realisation that changes need to be made if they are going to remain competitive.
The new year, new brand bug extends to start-ups, too. Those who have been thinking of setting up a venture for a while tend to take the plunge at the start of the year, too. According to Startups.co.uk, ambitious minds in Britain are 10% more likely to start a business in the month of January, with tens of thousands of companies likely to be registered in these 31 days.
What if I like my branding, but just don’t feel it’s modern enough for my audience?
When it comes to developing a brilliant brand image, I don’t always need to start from scratch.
Many of my clients come to me because they’re happy with the underlying concept of their logo and their brand styling, but they just want me to give it a new lease of life. Getting the results they’re looking for may just involve tweaking their brand colours and fonts and coming up with new brand guidelines that their staff can use in the future.
Whatever the reason for change – now is the time to act.
If you find yourself dead-set on rebranding your company, it’s time we had a chat!
Great strides forward always start with an initial conversation. I’ll sit down with you to discuss your vision, finalise the kind of corporate image you way to portray to your clients, and decide upon the assets you’re going to need. From there, I can start putting together initial designs and we can work together to bring your brand to life.
What if I’m not quite there yet?
Rebranding is part of a company’s natural cycle. As long as the new identity is well-considered and implemented correctly, rebranding will be a positive step for the company that will lead to a stronger reputation and, undoubtedly, an increase in enquiries.
But if you feel that you’re not yet ready to invest in your branding, that’s fine. Timing is everything in business, and you need to make sure you have the resources to ensure your relaunch is a blinding success. Just bear me in mind for when you’re ready to take the next step, and I’ll be here to make things happen!