Every company has a story – so I’ll always begin at the very start.

As part of the logo design process, I’ll get to know your heritage, your goals and your ideal client. I’ll then process this information to create a logo that not only dazzles, but also strengthens your brand’s presence.

Where do I start?

At the very start of the logo design process, I’ll need to spend some time reading through your design brief to get a feel for the kind of look you want to achieve. I can only deliver an incredible concept once I’ve got to grips with the underlying character of your brand and identity, and explored various ways of bringing it to life.

I’m so confident that you’ll love what I’ve produced that unlimited design revisions are included in all of my logo design packages as standard.

I won’t stop until you’re besotted with your new design!

Take a look at some examples of my logo design work here.

Step 1 – Select your logo design package

My business logos are always created from scratch – but to make life easier for both of us, I’ve put together a range of set logo design packages. These are designed to match your needs and budget. And if you want to extend your brand’s visual identity into your business stationery, your company flyers or even your website design, you can choose to add these extra designs to your order at this stage.

Please note that I require a 50% deposit* when taking on new company logo design projects. Payments can be made via BACS, credit or debit card. The remaining design fee will be due at the end of the logo design process when the final concept has been approved; it’s at this point that I will finalise the logo and prepare the files in all the necessary formats.

I totally appreciate that no two businesses are the same, so feel free to contact me directly if you would like to discuss an alternative payment plan.

* The 50% deposit does not apply to the Budget Logo Package; payment is due in full before work starts.

Step 2 – Submit your logo design brief

Sometimes you’re so close to your own project that it’s tricky to communicate exactly what you’re looking for. But don’t worry – I’ve put together a handy logo questionnaire for you that will help me understand your business.

I would always recommend giving me as much information as you possibly can at this stage of the logo design process, because the more I get, the more I can explore! If you’ve spotted examples of other company logos that you like, feel free to send these to me too, and I’ll use them as a starting point.

In addition to your input, I’ll also review:

Your current business logo design, along with all of the print and web materials you use
The company logos of a number of your closest competitors
Examples of styles that I think will be a good fit for your brand

Step 3 – Developing your logo concept

This is where the excitement builds – you’ll start seeing your ideas transformed! Depending on your chosen logo design package, expect the initial design concepts within 3 working days. Once you’ve had a good look through them, you can send me your feedback on the elements of the design that you do and don’t like, and I’ll make revisions where necessary. Remember, you get UNLIMITED logo design revisions as part of my service, so you have the freedom to be as fussy as you like!

you like!

For efficiency and clarity, I prefer to share each round of concepts via email and receive feedback the same way. It’s easier to track our conversations this way.

Step 4 – Refining the logo design

At this point in the logo design process, I’ll follow the same instructions as in Step Two as many times as I need to. I’ll keep on sending you fresh ideas until you’re 100% delighted with the final result.

Step 5 – You’re ready for launch!

Now it’s time to wrap up the logo design process and unleash your brand new company logo into the ether! Once I’ve received your final 50% payment, I’ll prepare your new logo for its big debut. You’ll receive your logo in a range of file formats, ready for all online and offline applications. A logo style guide accompanies your files, which includes the fonts and colour variations used to create the graphic.

When you’re ready to launch your logo, you’ll get:

A high-res .AI vector file – fully scalable to any size!
Print and screen-ready formats: JPG, PNG, GIF, PDF, SVG, AI & EPS
The fonts that have been used within your logo design
A square version of your logo for social media profiles
A logo style guide listing CMYK and RGB values and fonts
A file type guide explaining the uses of each format provided

More about my Logo Design Service:

Logo Design Packages

Logo Design FAQs

Logo Portfolio

Like what you’re reading? Happy with my company logo design process? Next, you need to choose one of my logo design packages.

Lovely customer feedback...

" Natalie's service is excellent. Within just 7 days Natalie has designed for me a highly professional brand and logo for my business. She took a few scraps of an idea and transformed them into an eye catching contemporary design. I'll be using Natalie's services for many years to come. "
John, Company Director, Jon Gower Garden Design
" I’m very impressed with the quality and service from Natalie at Design FX. My customers always comment on my logo and how professional everything looks. Amazing service by Natalie. Great communication throughout and fantastic quality of products. I would definitely recommend. "
Lauren, Company Director, High 5 Children's Services
" Natalie was very professional and responded quickly to any enquiries we had. We are thrilled with the final logo design! I would highly recommend. "
Charlotte & Charlie, Cha Cha Pizza

Why use Design FX?

30+ Years Experience

I'm a professional graphic and website designer operating from a small design studio in Colchester, Essex. With over 30 years' design experience in the print and web industry, I have been providing vibrant, creative design solutions of excellent quality to many companies, large and small, since 1993.

Cost Effective

I can offer agency-quality design at very competitive prices. When you choose to work with me, you'll gain access to a skilled design specialist who truly wants to listen to your requirements in order to gain a thorough understanding of what you’re looking for.

Happy Long-term Clients

I have established an unrivalled reputation throughout Essex, and my satisfied customers regularly refer Design FX to their contacts. Take a look at my Google reviews for genuine feedback from companies I've worked with.

Design FX Studio

5.0

Based on 101 reviews

review us on

Dan D.

7 days ago

Had a great experience with DesignFX

After using AI to brainstorm a few ideas myself, I sent my thinking to Natalie. She took the time to fully understand the business, my market and customer base. She also listened to my early ideas on the type of illustrated logo I was looking for.

What Natalie created exemplified the kind of image I was going for. She had really taken onboard everything I'd said but also had the creative confidence to offer alternatives to some of my more undefined ideas to produce something better than I had hoped for.

If you're looking for a logo that covers the basics then AI can often give you what you need. But if your brand really matters to you, and you're looking for something that reflects you and the image you want to present, then it really pays off to go with a creative designer.

As well as a great finished design, Natalie also made it a very rewarding process.

J E

2 weeks ago

Natalie at Design FX has been excellent to work with from start to finish. She supported us with the design and production of our exhibition folders and inserts, and the final result looks fantastic.

The whole process was professional, efficient and well managed, with great attention to detail and a quick turnaround when we needed it. I’m really pleased with the quality of the finished materials and would happily recommend Natalie and Design FX to anyone looking for high-quality design and print support.

Aaron W.

1 month ago

Natalie at Design FX Studio has been fantastic to work with. She helped develop the branding and design assets for my business, including the logo refinement, report cover designs, business card, and Word document graphics.

The quality of the work has been excellent throughout. Natalie was responsive, professional, patient with revisions and really understood the style I was looking for, clean, modern and professional. The final report covers in particular look brilliant and have given the business a much more polished and credible feel.

I would happily recommend Natalie and Design FX Studio to anyone looking for high-quality branding or design support.

Dean C.

3 months ago

Absolutely impressed with everything from communication to emails, advice spot on and Natalie was professional polite and to the point.
Will be doing more bits with design fx - Thank you

Petra E.

3 months ago

I have worked with Natalie on multiple projects over the years, her work is always excellent, on time, on budget and on point.

Tom V.

4 months ago

Natalie helped me with my logo design initially and as I was so happy with the service, I also used DesignFX for website design. I was walked through the whole process and Natalie kept me on track leading to a lovely design that far exceeded my expectations. I found her to be very professional and the whole service excellent value for money. I would certainly recommend her business going forward.

Dexter L.

4 months ago

I had a great experience working with Natalie at Design FX. She was patient, creative and incredibly responsive throughout the whole process, especially while we refined multiple iterations of my business card design.

She really took the time to understand what I was trying to achieve with my brand and offered thoughtful suggestions while still respecting my vision. The final design looks sharp, professional and exactly how I wanted it. The print quality is excellent too, great weight and finish.

Highly recommend Design FX if you’re looking for someone who genuinely cares about getting the details right.

Tim H.

5 months ago

Natalie at Design FX has designed a logo and website for me that look fabulous! She was always responsive to my requests and was a pleasure to work with.

Vanessa W.

8 months ago

Amazing work by Design FX Studio redesigning our website. Natalie listened to our requirements and the look that we were aiming for and we are thrilled with the results of the professional looking and easy to navigate site that she has created.
We would highly recommend Design FX Studio.

Jordan G.

10 months ago

Absolutely fantastic experience! Natalie's service was amazing, professional, and exceeded all expectations.
Right from the first email I sent..the communication was fantastic. Highly recommend to anyone looking for quality and reliability. Design FX studio are great company and look forward to working more in the future.

With Natalie's years of experience I can assure any 1 considering to work with her to do it they will not be disappointed. 5 stars!!

Energy D.

1 year ago

Probably one of the greatest B2B experiences I have experienced in my working career. The thing that first drew me to Design FX Studio was the fact that Natalie has been in this business for over 30 years. Once we had an initial meeting she had my buy in.

From then on out the service experience was second to none. the website was fully bespoke, with beautiful designs throughout the pages. A lot of care and attention were given to my intended outcomes which really meant a lot. The end result was perfect.

Thank you so so much Natalie! we will be recommending Natalie to anyone needing assistance in the future and will definitely be back in touch ourselves for future web development.

Josh, Energy Digest

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My Logo Design Process

I use a fast-track, 5-step logo design process for all of my logo designs.