Every company has a story – so I’ll always begin at the very start. As part of the logo design process, I’ll get to know your heritage, your goals and your ideal client. I’ll then process this information to create a logo that not only looks fantastic, but that supports your company’s reputation and performance.

Where do I start?

At the very start of the logo design process, I’ll need to spend some time reading through your design brief to get a feel for the kind of look you want to achieve. I can only deliver an incredible concept once I’ve got to grips with the underlying character of your brand, and explored various ways of bringing it to life.

I’m so confident that you’ll love what I’ve produced that unlimited design revisions are included in all of my logo design packages as standard.

I won’t stop until you’re besotted with your new design!

Take a look at some examples of my logo design work here.

Step One – Select your package

My business logos are always created from scratch – but to make life easier for the both of us, I’ve put together a range of set logo design packages. These will make it easy for you to pick an option that’s affordable and yet meets all of your requirements. And if you want to extend your brand into your business stationery, your company flyers or even your website, you can choose to add these extra designs to your order at this stage.

Please note that I require a 50% deposit when taking on new company logo design projects. You can pay me via BACs, credit or debit card. The remaining design fee will be due at the end of the logo design process when the final concept has been approved; it’s at this point that I will finalise the logo and prepare the files for all the necessary formats.

I totally appreciate that no two businesses are the same, so feel free to contact me directly if you would like to discuss an alternative payment plan.

logo design brief concept

Step Two – Submit your logo design brief

Sometimes you’re so close to your own project that it’s tricky to communicate exactly what you’re looking for. But don’t worry – I’ve put together a handy logo questionnaire for you that will help me understand your business.

I would always recommend giving me as much information as you possibly can at this stage of the logo design process, because the more I get, the more I can explore! If you’ve spotted examples of other company logos that you like, feel free to send these on to me, too, and I’ll use them as a starting point.

As well as taking your thoughts and comments on board, I’ll also review:

  • Your current business logo design, along with all of the print and web materials you have to hand
  • The company logos of a number of your closest competitors
  • Examples of styles that I think will be a good fit for your brand


Step Three – Developing your concept

This is the part where you’ll start receiving ideas from the studio! Depending on the logo design package you have chosen, you’ll receive my preliminary designs within 3 working days. Once you’ve had a good look through them, you can send me your feedback on the elements of the design that you do and don’t like, and I’ll make revisions where necessary. Remember, you get UNLIMITED logo design revisions as part of my service, so you have the freedom to be as fussy as you like!

Wherever possible, I prefer to send logos to clients via email. It’s easier to track our conversations this way.

Step Four – Refining the design

At this point in the logo design process, I’ll follow the same instructions as in Step Two as many times as I need to. I’ll keep on sending you fresh ideas until you’re 100% delighted with the final result.

illustration of a dog for a logo design

Step Five – You’re ready for launch!

Now it’s time to wrap up the logo design process and unleash your brand new company logo into the ether! Once I’ve received your final 50% payment, I’ll send your new design to you in a range of file formats so you can use it across all of your print and web materials. I will also include a logo style guide, which lists all of the fonts and colour variations used to create the graphic.

When you’re ready to launch your logo, you’ll get:
  • A high-res .AI vector file – fully scalable to any size!
  • Plus formats that are ready for use in print and on screen, including JPG, PNG, GIF, PDF and EPS
  • The fonts that have been used within your logo design
  • A square format version of the design that can be used as a profile picture on social platforms
  • A logo style guide, which references the CMYK and RGB colour values and fonts that were used to create the logo
  • A file type guide, which explains all of the different file types that accompany your design


More about my logo design service:

Like what you’re reading? Happy with my company logo design process? Next, you need to choose one of my logo design packages.

Lovely customer feedback...

  • Five stars

    " Natalie's service is excellent. Within just 7 days Natalie has designed for me a highly professional brand and logo for my business. She took a few scraps of an idea and transformed them into an eye catching contemporary design. I'll be using Natalie's services for many years to come. "

    John, Company Director, Jon Gower Garden Design
  • Five stars

    " I’m very impressed with the quality and service from Natalie at Design FX. My customers always comment on my logo and how professional everything looks. Amazing service by Natalie. Great communication throughout and fantastic quality of products. I would definitely recommend. "

    Lauren, Company Director, High 5 Children's Services
  • Five stars

    " Natalie was very professional and responded quickly to any enquiries we had. We are thrilled with the final logo design! I would highly recommend. "

    Charlotte & Charlie, Cha Cha Pizza

Why use Design FX?

Design FX Studio - 25+ Years Experience

30+ Years Experience

I'm a professional graphic and website designer operating from a small design studio in Colchester, Essex. With over 30 years' design experience in the print and web industry, I have been providing vibrant, creative design solutions of excellent quality to many companies, large and small, since 1993.

Design FX Studio - Cost Effective

Cost Effective

I can offer agency-quality design at very competitive prices. When you choose to work with me, you'll gain access to a skilled design specialist who truly wants to listen to your requirements in order to gain a thorough understanding of what you’re looking for.

Design FX Studio - Happy Long-term Clients

Happy Long-term Clients

I have established an unrivalled reputation throughout Essex, and my satisfied customers regularly refer Design FX to their contacts. Take a look at my Google reviews for genuine feedback from companies I've worked with.

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