Every business is different, so I’ll always start by getting to know yours.

At the start of the logo design process, I’ll spend some time going through your design brief to understand your business, the ideas you already have and the kind of brand identity you want to create. This gives me a clear starting point before I begin developing your initial concepts.

My goal is always to make sure you feel genuinely happy with the final design, which is why revisions are included across all of my logo design packages, with unlimited revisions included in most.

I won’t stop until you’re besotted with your new design!

Take a look at some examples of my logo design work here.

Step 1 – Select your logo design package

For my bespoke logo design packages, original concepts are created from scratch around your individual business and design brief. I also offer specialist packages for businesses that already have an existing logo, AI-generated concept or artwork that needs refining, repairing or modernising.

And if you want to extend your new visual identity into your business stationery, company flyers or website design, you can add these extra design services to your project at this stage.

Please note that I require a 50% deposit* before starting a new logo design project. Payment can be made by BACS, credit or debit card. The remaining balance is due once the final concept has been approved, before I prepare and supply your completed logo files.

I totally appreciate that no two businesses are the same, so feel free to contact me directly if you would like to discuss an alternative logo design package.

* The 50% deposit does not apply to the Essential Logo Package; payment is due in full before work starts.

Step 2 – Submit your logo design brief

Sometimes you’re so close to your own project that it can be difficult to clearly communicate exactly what you’re looking for. But don’t worry – I’ve put together a handy logo questionnaire for you that will help me understand your business.

I’d always recommend giving me as much information as you can at this stage of the logo design process – the more I understand, the more I have to work with! If you’ve spotted other logos, colours, typefaces or styles that you like, feel free to send these over too, as they’re really useful for helping me understand the direction you’re drawn to.

In addition to your input, I’ll also review:

Your current business logo, along with all of the print and web materials you use
The company logos of a number of your closest competitors
Examples of styles that I think will be a good fit for your brand

Step 3 – Developing your logo concept

This is where the excitement builds – you’ll start seeing our ideas take shape! Depending on your chosen logo design package, you can expect your initial design concepts within 1–3 working days. Once you’ve had a good look through them, send me your feedback on what you do and don’t like and I’ll make revisions where needed. Most packages include unlimited revisions; the Essential Logo Package includes three rounds, so don’t be afraid to tell me if something isn’t quite right!

To keep everything simple and easy to track, I prefer to share each round of design concepts and revisions by email.

Step 4 – Refining the logo design

At this stage of the logo design process, I’ll continue refining your preferred design within the revision allowance included in your package until everything feels absolutely right.

Step 5 – You’re ready for launch!

Once your final design has been approved and the remaining balance paid, I’ll prepare your completed logo artwork in the appropriate formats for print and digital use. You’ll also receive a Logo Design Guide and helpful File Type Guide, so you’ll know exactly what you’ve received and which files to use where.

When you’re ready to launch your logo, you’ll get:

AI, EPS, PDF and SVG vector files for print and scalable use
JPEG and PNG files for everyday digital use, including a transparent PNG
A square social media profile image, plus icon version where appropriate
A Logo Design Guide detailing the fonts and colour specifications used
A File Type Guide explaining which file to use and when

More about my Logo Design Service:

Logo Design Packages

Logo Design FAQs

Logo Design Portfolio

Ready to get started? The next step is choosing one of my logo design packages that best suits your requirements.

Lovely customer feedback...

" Natalie's service is excellent. Within just 7 days Natalie has designed for me a highly professional brand and logo for my business. She took a few scraps of an idea and transformed them into an eye catching contemporary design. I'll be using Natalie's services for many years to come. "
John, Company Director, Jon Gower Garden Design
" I’m very impressed with the quality and service from Natalie at Design FX. My customers always comment on my logo and how professional everything looks. Amazing service by Natalie. Great communication throughout and fantastic quality of products. I would definitely recommend. "
Lauren, Company Director, High 5 Children's Services
" Natalie was very professional and responded quickly to any enquiries we had. We are thrilled with the final logo design! I would highly recommend. "
Charlotte & Charlie, Cha Cha Pizza

Why use Design FX?

30+ Years Experience

I’m a professional graphic and website designer operating from a small design studio in Colchester, Essex. With over 30 years’ design experience in the print and web industry, I’ve been providing vibrant, creative design solutions to companies large and small since 1993.

Cost Effective

Enjoy agency-quality design without the agency overheads. When you work with me, you’ll have one experienced designer who takes the time to listen, understand your requirements and personally manage your project from start to finish.

Happy Long-term Clients

I’ve built an excellent reputation throughout Essex and beyond, with many clients returning to Design FX time and again – and regularly recommending me to others. Take a look at my Google reviews to see genuine feedback from businesses I’ve worked with.

Design FX Studio

5.0

Based on 101 reviews

review us on

Dan D.

3 months ago

Had a great experience with DesignFX

After using AI to brainstorm a few ideas myself, I sent my thinking to Natalie. She took the time to fully understand the business, my market and customer base. She also listened to my early ideas on the type of illustrated logo I was looking for.

What Natalie created exemplified the kind of image I was going for. She had really taken onboard everything I'd said but also had the creative confidence to offer alternatives to some of my more undefined ideas to produce something better than I had hoped for.

If you're looking for a logo that covers the basics then AI can often give you what you need. But if your brand really matters to you, and you're looking for something that reflects you and the image you want to present, then it really pays off to go with a creative designer.

As well as a great finished design, Natalie also made it a very rewarding process.

J E

4 months ago

Natalie at Design FX has been excellent to work with from start to finish. She supported us with the design and production of our exhibition folders and inserts, and the final result looks fantastic.

The whole process was professional, efficient and well managed, with great attention to detail and a quick turnaround when we needed it. I’m really pleased with the quality of the finished materials and would happily recommend Natalie and Design FX to anyone looking for high-quality design and print support.

Aaron W.

4 months ago

Natalie at Design FX Studio has been fantastic to work with. She helped develop the branding and design assets for my business, including the logo refinement, report cover designs, business card, and Word document graphics.

The quality of the work has been excellent throughout. Natalie was responsive, professional, patient with revisions and really understood the style I was looking for, clean, modern and professional. The final report covers in particular look brilliant and have given the business a much more polished and credible feel.

I would happily recommend Natalie and Design FX Studio to anyone looking for high-quality branding or design support.

Dean C.

6 months ago

Absolutely impressed with everything from communication to emails, advice spot on and Natalie was professional polite and to the point.
Will be doing more bits with design fx - Thank you

Petra E.

6 months ago

I have worked with Natalie on multiple projects over the years, her work is always excellent, on time, on budget and on point.

Tom V.

7 months ago

Natalie helped me with my logo design initially and as I was so happy with the service, I also used DesignFX for website design. I was walked through the whole process and Natalie kept me on track leading to a lovely design that far exceeded my expectations. I found her to be very professional and the whole service excellent value for money. I would certainly recommend her business going forward.

Dexter L.

7 months ago

I had a great experience working with Natalie at Design FX. She was patient, creative and incredibly responsive throughout the whole process, especially while we refined multiple iterations of my business card design.

She really took the time to understand what I was trying to achieve with my brand and offered thoughtful suggestions while still respecting my vision. The final design looks sharp, professional and exactly how I wanted it. The print quality is excellent too, great weight and finish.

Highly recommend Design FX if you’re looking for someone who genuinely cares about getting the details right.

Tim H.

8 months ago

Natalie at Design FX has designed a logo and website for me that look fabulous! She was always responsive to my requests and was a pleasure to work with.

Vanessa W.

11 months ago

Amazing work by Design FX Studio redesigning our website. Natalie listened to our requirements and the look that we were aiming for and we are thrilled with the results of the professional looking and easy to navigate site that she has created.
We would highly recommend Design FX Studio.

Jordan G.

1 year ago

Absolutely fantastic experience! Natalie's service was amazing, professional, and exceeded all expectations.
Right from the first email I sent..the communication was fantastic. Highly recommend to anyone looking for quality and reliability. Design FX studio are great company and look forward to working more in the future.

With Natalie's years of experience I can assure any 1 considering to work with her to do it they will not be disappointed. 5 stars!!

Energy D.

2 years ago

Probably one of the greatest B2B experiences I have experienced in my working career. The thing that first drew me to Design FX Studio was the fact that Natalie has been in this business for over 30 years. Once we had an initial meeting she had my buy in.

From then on out the service experience was second to none. the website was fully bespoke, with beautiful designs throughout the pages. A lot of care and attention were given to my intended outcomes which really meant a lot. The end result was perfect.

Thank you so so much Natalie! we will be recommending Natalie to anyone needing assistance in the future and will definitely be back in touch ourselves for future web development.

Josh, Energy Digest

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My Logo Design Process

My straightforward 5-step process makes logo design simple.