You’ve launched your new website – or you’ve updated your page copy – and you’re waiting for Google to notice all your hard work! But you’re not going to see…
Many of us thought Covid-19 spelled the end for in-person events like exhibitions. But while meeting online was all the rage for a good couple of years while authorities got…
If you’ve just shared your brand with the world – which usually involves unveiling your shiny new website to the masses, because what’s a business without a website these days?…
The design behind your brand identity communicates your values to your audience, so that they make an emotional connection with your business. Strong branding conveys the human side of your…
I had some interesting feedback from a new client recently. “You don’t seem like the sort of person to give us the hard sell,” mused this particular business owner during…
Let’s tackle the elephant in the room… AI has been a huge topic recently. My industry has been awash with claims that ‘AI is taking over’; strangely, there are lots…
If you keep a close eye on your Google Analytics account – or just dip in from time to time to see what kind of traffic you’re getting to your…
These days, designers vary so wildly in terms of their experience and their preferences. An aspect of design that I cover might not be something that another local freelancer or…
In my view, the world is split into two camps: people who aren’t that fussed about stationery, and people who love nothing more than getting their hands on a snazzy…
I know that having a professionally designed logo can make all the difference to how my clients’ businesses are perceived. However, I also understand that you might have a few…
You’ve just got your venture off the ground, and it’s time to think about what your brand is going to look like. Creating a strong brand identity takes research and…
There’s no getting away from it – a website is a must-have for any business. It’s your very own digital shop window for potential customers that tells them everything they…