I had some interesting feedback from a new client recently. “You don’t seem like the sort of person to give us the hard sell,” mused this particular business owner during…
These days, designers vary so wildly in terms of their experience and their preferences. An aspect of design that I cover might not be something that another local freelancer or…
I know that having a professionally designed logo can make all the difference to how my clients’ businesses are perceived. However, I also understand that you might have a few…
You’ve just got your venture off the ground, and it’s time to think about what your brand is going to look like. Creating a strong brand identity takes research and…
Have you been in business for a long time? You probably fall into one of two camps as far as your company logo is concerned: you either love it, or…
Last October, I put together an article that talked about the resilience that UK businesses have shown in the wake of the coronavirus crisis. I spoke about how many companies…
I don’t just work with companies that want to completely overhaul their brand image, you know. Sometimes, I get approached by businesses that are happy with their overall brand messaging…
Carry out a quick Google search, and you’ll find thousands of examples of poorly designed logos from the last hundred years or so. (Yep, that’s right – logos have been…
Though most of my work involves coming up with the creative concept for your new graphics, you may be surprised to learn that I often get asked about the legal…
You can have the most impressive products in the world, and run the most efficient service known to man – but you’re unlikely to make a real splash in your…
Avoid these common pitfalls during the logo design process to make sure your brand new emblem is both professional and relatable. I already posted my logo design guide for UK businesses,…
The business logo is perhaps one of the most essential tools within any company’s marketing arsenal. Here, we take a look at how the concept of the humble logo has…