I don’t just work with companies that want to completely overhaul their brand image, you know.
Sometimes, I get approached by businesses that are happy with their overall brand messaging but want to get with the times by giving their visual identity something of a facelift.
If this sounds like this option might suit you a little better than starting again from scratch, here’s all you need to know about my brand identity refresh services!
What is a brand refresh?
Brand materials can quickly become out of date.
If you designed your logo and your brand graphics a few years ago, chances are they’re beginning to look a little tired by now. This isn’t because they weren’t ‘right’ to start with – it’s just that design trends evolve, and what looked smart and contemporary back in 2012 might not be quite as appealing in 2021.
As part of my brand refresh service, I’ll retain all the key parts of your brand identity design. All the visual elements that your customers know and love will stay in place – they’ll just be spruced up to better meet the needs of today’s discerning and design-savvy audiences.
So, you won’t be left with a brand that’s totally alien to the people that know you already. You’ll just get your hands on graphics that will leave a better impression on the people who are coming across your business for the first time.
When’s the best time to refresh your brand?
This really depends on your business, its existing legacy, and what your goals are for the future.
But generally speaking, you might want to invest in a brand refresh if:
- Your brand was created more than 10 years ago
- You feel like your brand doesn’t match who you are, where you sit in your industry, or the vision you have for your business
- You are looking to move into a new market, or attract a different kind of customer
- One of your biggest competitors has recently rebranded
- You are launching a new website and your existing graphics are letting your new design down
- You want your brand to look more attractive to future employees so you can turn the heads of the very top talent in your field
What does a brand refresh typically involve?
I can tailor my work to suit your objectives.
For example, if you like your logo design but want to expand on what’s gone before, I will happily use your existing emblem as a starting point before coming up with a range of visual concepts that will push your brand in an exciting new direction.
By the same token, if you’re confident that your brand colours communicate your proposition well, but you want to incorporate more modern-day fonts and typography into the mix, I can present you with some options that will look less ‘Windows 95’ and more ‘iPhone 12’.
These ideas are just a taste of what’s possible. I can even revamp all your existing business assets, including your:
- Social media account banners
- Email signatures
- Strapline, tagline and supporting copy
- Brochures and flyers
- Business cards and letterheads
- Proposals, invoices and other in-house documents
When it comes to refreshing your brand identity, I’ll keep things simple.
Simple processes and speedy delivery are two things that underpin ALL of my services – but they’re even more important when I’m working on a brand refresh project.
I know that you want great results, without going around the houses. Unlike other design houses and branding studios, I’m not going to book you in for a brand refresh package, then leave your brand in the twilight zone by holding onto your project for weeks (or months!).
I’ll set realistic deadlines for the work. I’ll stay in touch with you throughout, so you’ll know what to expect and when you need to feed back to me in order to move to the next stage. Most of all, I’ll make sure that your brand makeover delivers incredible value by bringing your image up to date, helping you redefine your industry position, and enabling you to establish strong connections with the people who are likely to buy from you.