I don’t just work with companies that want to completely overhaul their brand image, you know. Sometimes, I get approached by businesses that are happy with their overall brand messaging…
As a graphic designer, I talk a lot about the importance of having a strong brand behind your business that your customers will immediately recognise and easily relate to. But…
In the last few months, I’ve spoken with lots of business owners who are keen to forge ahead with their plans for growth in spite of the disruption caused by…
At the start of the year, the word didn’t even exist. Yet as we rapidly head towards the end of 2020, and the economy attempts to recover after what can…
Carry out a quick Google search, and you’ll find thousands of examples of poorly designed logos from the last hundred years or so. (Yep, that’s right – logos have been…
Your marketing materials need to communicate your idea, reinforce your branding, and evoke a certain emotion or action from your audience. But they will only do this successfully if they…
Even those of us who have been in business for many years have never experienced a time quite like this before. At best, staff are being asked to work from…
With the future looking uncertain for many businesses across the UK (and, indeed, worldwide), and the prospect of a weak post-pandemic economy striking fear into the hearts of struggling companies,…
Do you need to ask a professional designer to create your social media graphics? Not necessarily! There are plenty of tools out there that make it easy for you to…
Every successful business will reach what I like to call the point of no return – the stage when scaling up is not an option, but a necessity. Expanding your…
Eventually, the time will come to paint your brand in a new light. Perhaps you’ve expanded over the years and feel that your current brand identity doesn’t represent what you…
Not every company has the time – or the money – to think too deeply about their branding. I find this especially true for start-ups. There’s so much else to…