Your marketing materials need to communicate your idea, reinforce your branding, and evoke a certain emotion or action from your audience. But they will only do this successfully if they…
Even those of us who have been in business for many years have never experienced a time quite like this before. At best, staff are being asked to work from…
With the future looking uncertain for many businesses across the UK (and, indeed, worldwide), and the prospect of a weak post-pandemic economy striking fear into the hearts of struggling companies,…
Do you need to ask a professional designer to create your social media graphics? Not necessarily! There are plenty of tools out there that make it easy for you to…
Every successful business will reach what I like to call the point of no return – the stage when scaling up is not an option, but a necessity. Expanding your…
Eventually, the time will come to paint your brand in a new light. Perhaps you’ve expanded over the years and feel that your current brand identity doesn’t represent what you…
Not every company has the time – or the money – to think too deeply about their branding. I find this especially true for start-ups. There’s so much else to…
… it’s the new buzzword in business, but what does it actually mean? A new phrase has been circulating fiercely through our business circles for the last couple of years…
Why January is the best time to invest in your corporate identity. Welcome back to business, everyone! I hope you managed to grab at least a little bit of much-needed…
Lots of companies avoid embracing Christmas entirely because they’re afraid that the marketing collateral they create will come across as garish (or just downright tacky!). And that’s completely understandable. At…
Even though we all know it’s incredibly important to maintain a slick, professional brand image these days, many companies are still reluctant to re-design their marketing materials. Price-led decision-makers worry…