1. woman swearing in a cartoon style

    The 10 biggest mistakes you can make in your marketing graphics

    Your marketing materials need to communicate your idea, reinforce your branding, and evoke a certain emotion or action from your audience. But they will only do this successfully if they…

  2. business people moving forward carrying a arrow sign

    10 ways to keep your business moving during these unprecedented times

    Even those of us who have been in business for many years have never experienced a time quite like this before. At best, staff are being asked to work from…

  3. colourful bad taste socks and flip flops on yellow background

    Why you should never cut corners when it comes to your brand identity

    With the future looking uncertain for many businesses across the UK (and, indeed, worldwide), and the prospect of a weak post-pandemic economy striking fear into the hearts of struggling companies,…

  4. lots of social media design likes and loves symbols

    Designing graphics for social media: the basics

    Do you need to ask a professional designer to create your social media graphics? Not necessarily! There are plenty of tools out there that make it easy for you to…

  5. cool granny dabbing and looking on point

    Actionable branding and marketing advice to help you take your business to the next level

    Every successful business will reach what I like to call the point of no return – the stage when scaling up is not an option, but a necessity. Expanding your…

  6. man going up steps to success

    9 steps to a successful business rebrand

    Eventually, the time will come to paint your brand in a new light. Perhaps you’ve expanded over the years and feel that your current brand identity doesn’t represent what you…

  7. superhero girl

    Why you need a strong brand before you start designing your website

    Not every company has the time – or the money – to think too deeply about their branding. I find this especially true for start-ups. There’s so much else to…

  8. granny looking good

    Personal branding…

    … it’s the new buzzword in business, but what does it actually mean? A new phrase has been circulating fiercely through our business circles for the last couple of years…

  9. new year new you concept

    New year, new brand.

    Why January is the best time to invest in your corporate identity. Welcome back to business, everyone! I hope you managed to grab at least a little bit of much-needed…

  10. christmas branding & marketing

    5 simple ways to sprinkle some Christmas magic on your brand image

    Lots of companies avoid embracing Christmas entirely because they’re afraid that the marketing collateral they create will come across as garish (or just downright tacky!). And that’s completely understandable. At…

  11. woman looking surprised at her work on computer

    When should you update your marketing materials?

    Even though we all know it’s incredibly important to maintain a slick, professional brand image these days, many companies are still reluctant to re-design their marketing materials. Price-led decision-makers worry…

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