1. The importance of design for your brand and website

    The design behind your brand identity communicates your values to your audience, so that they make an emotional connection with your business. Strong branding conveys the human side of your…

  2. Great design shouldn’t be a hard sell. Here’s why…

    I had some interesting feedback from a new client recently. “You don’t seem like the sort of person to give us the hard sell,” mused this particular business owner during…

  3. A closer look at my design, print and marketing services

    These days, designers vary so wildly in terms of their experience and their preferences. An aspect of design that I cover might not be something that another local freelancer or…

  4. Exploring the business case for bespoke corporate stationery

    In my view, the world is split into two camps: people who aren’t that fussed about stationery, and people who love nothing more than getting their hands on a snazzy…

  5. 3 recent client logo examples that highlight the importance of professional design

    I know that having a professionally designed logo can make all the difference to how my clients’ businesses are perceived. However, I also understand that you might have a few…

  6. 5 design mistakes new businesses often make

    You’ve just got your venture off the ground, and it’s time to think about what your brand is going to look like. Creating a strong brand identity takes research and…

  7. business man looking to the future after pandemic

    How to launch your new brand in 2021: a step-by-step guide

    As I’m writing this, we’re not too far away from the fourth and final quarter of 2021. It’s been a mad couple of years. The pandemic has turned our worlds…

  8. ethic lady confused and on her mobile

    What’s wrong with your company logo?

    Have you been in business for a long time? You probably fall into one of two camps as far as your company logo is concerned: you either love it, or…

  9. man at the starting line to win the race

    Is your brand ready to hit the ground running after lockdown?

    Last October, I put together an article that talked about the resilience that UK businesses have shown in the wake of the coronavirus crisis. I spoke about how many companies…

  10. old man with crazy new cool look

    You don’t need a rebrand – you need a brand refresh!

    I don’t just work with companies that want to completely overhaul their brand image, you know. Sometimes, I get approached by businesses that are happy with their overall brand messaging…

  11. different coloured pins all connected together

    Keeping your teams together: the importance of internal branding and design

    As a graphic designer, I talk a lot about the importance of having a strong brand behind your business that your customers will immediately recognise and easily relate to. But…

  12. we can do this woman on a bright cartoon background

    Strengthening your brand in a post-COVID world

    In the last few months, I’ve spoken with lots of business owners who are keen to forge ahead with their plans for growth in spite of the disruption caused by…

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