How does it work?
Before website launch
SEO is considered throughout the design and development of every new website.
With search-friendly page structures, essential metadata, responsive layouts and performance considerations built in from the outset, your website will have the essential foundations in place before launch.
Google Analytics and Google Search Console will also be set up, helping you monitor how your website performs once it goes live.
If you’re targeting more competitive keywords or locations, or need a more advanced SEO strategy, I can introduce you to Front Page Advantage for specialist keyword research, content optimisation and SEO strategy.

After website launch
For a brand-new website, I generally recommend allowing some time for Google to crawl and index the site and for initial search data to build up. This can typically take around 4–12 weeks.
The SEO foundations I put in place provide a strong starting point, but they don’t guarantee immediate rankings or high positions in search results. Ongoing activity such as adding useful content, sharing your business through social media, digital and printed marketing, and continuing to promote your website can all help build your online presence over time.
Once the website has been live for a while and we can see how it is performing organically, you can opt for a free SEO & PPC Health Check through Front Page Advantage. This will help identify opportunities and establish whether further SEO or digital marketing could benefit your business.
If you need more immediate visibility while your organic search presence develops, a Google Ads (PPC) campaign may also be worth considering.

Flexible SEO packages
Front Page Advantage offers a range of SEO packages to suit different goals, levels of competition and budgets, with packages starting from £399 + VAT per month, or £349 + VAT without written content.
Depending on the package selected, services can include:
- Dedicated Front Page Advantage account manager
- Keyword tracking and ongoing SEO monitoring
- AI visibility monitoring and optimisation
- Technical and on-page SEO improvements
- Link building and competitor analysis
- Content strategy and written content options
- Clear monthly performance reports
- Ongoing recommendations as your website develops
With just 30 days’ notice to cancel, you’re not tied into a lengthy contract and can adapt your marketing as your business develops.
I’ll also remain involved throughout the process wherever website design, content, landing pages or development work are required.