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Essential Logo Package

A streamlined logo package for new and growing businesses.

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Simple, effective branding designed to get your business moving.

My Essential Logo Package is a straightforward option for start-ups and smaller businesses that already have a clear idea of what they want.

If you have rough sketches, examples or AI-generated inspiration, send them over – they can be a useful starting point and help me understand the direction you have in mind.

I’ll then develop your ideas into a finished logo, working directly with you through the concept and revision stages until everything feels right.

The result is a professionally finished logo that works properly across print, digital and everything in between.

Take a look at some examples of my logo design work here.

Is this the right package for you?

The Essential Logo Package is ideal for businesses that already have a clear direction and simply need the essentials in place to get their new brand up and running.

This package is particularly well suited to:

  • Start-up businesses launching for the first time
  • Small businesses looking for a professional visual identity
  • Sole traders building their brand from scratch
  • Businesses that already have a clear idea of the look they want
  • Clients who need a streamlined and efficient design process

Why choose the Essential Package?

Not every logo project needs six initial concepts or unlimited revisions. If you already have a clear idea of the direction you want to take, two initial concepts and three rounds of revisions can be more than enough to get you to the right result.

As my most affordable logo package, it’s a good option for start-ups, sole traders and smaller businesses working with a tighter budget. You’ll still receive a professionally designed logo, with properly prepared artwork for print and digital use.

What’s included?

  • 2 initial logo concepts – each with a custom icon & text
  • 3 rounds of revisions
  • 2 working day turnaround for initial concepts
  • One fixed price with no hidden costs
  • Scalable vector files: AI, EPS, PDF & SVG
  • Digital files: JPEG & PNG, including a transparent PNG
  • Square social media profile image
  • Full ownership rights once the project is complete
  • Logo Design Guide with fonts & colour specifications
  • File Type Guide explaining which logo file to use and when

Not sure this package is quite right for you?

Take a look at my other logo design packages – one of these may be a better fit.

Need a few more essentials for your business?

Once the logo is in place, I can help with the next bits too.

I can use your new branding across business cards, stationery, leaflets, brochures, website design, exhibition graphics and other marketing materials as and when you need them.

If print is involved, I can take care of that side too – advising on sensible stocks and finishes, sourcing the job and managing production through to delivery.

Not sure what to do next? Drop me a WhatsApp message and I’ll help you work it out.

More about my Logo Design Service:

Logo Design Packages

Logo Design Packages

Logo Design Process

Logo Design Process

Logo Design Portfolio

Logo Design Portfolio

LOGO DESIGN PACKAGES ESSEX

Frequently
Asked Questions

  • How many initial logo concepts will I receive?

    You’ll receive two initial logo design concepts in your first round of proofs to review.

    You’re welcome to request changes to one or both of the designs, and if neither feels quite right, I can explore a different direction where appropriate. Once you’ve chosen the concept you’d like to take forward, I’ll refine it through the included revision stages until your final logo is approved.

    The Essential Logo Package includes one finished logo design. If you decide you’d also like a second concept finalised and supplied as an additional logo, this can be arranged for a small additional fee.

  • Can I make changes once I’ve seen my initial concepts?

    Absolutely. The Essential Logo Package includes three rounds of revisions, and you can request changes to either or both of your initial concepts during that process.

  • Is this package suitable for established businesses?

    Yes. Although the Essential Logo Package has been designed primarily with start-ups and smaller businesses in mind, it can work equally well for an established business that already has a clear creative direction and needs a straightforward logo design process.

  • Can you work from an existing logo concept I’ve already created?

    Yes – feel free to send over rough ideas, sketches or AI-generated inspiration and I can use them to understand the direction you’d like your new bespoke logo to take.

    If you already have an AI-generated logo that you want professionally redrawn or refined rather than redesigned, my AI Logo Design & Refinement package may be a better fit.

  • What happens once my logo is approved?

    You’ll receive your final logo artwork in AI, EPS, PDF, SVG, JPEG and PNG formats, together with your Logo Design Guide and File Type Guide so you know what has been supplied and which file to use for different applications.

Ready to get your new logo underway? If the Essential Logo Package sounds like the right fit, get in touch and tell me a little about your business and what you have in mind.

Why use Design FX?

Design FX Studio - 25+ Years Experience

30+ Years Experience

I’m a professional graphic and website designer operating from a small design studio in Colchester, Essex. With over 30 years’ design experience in the print and web industry, I’ve been providing vibrant, creative design solutions to companies large and small since 1993.

Design FX Studio - Cost Effective

Cost Effective

Enjoy agency-quality design without the agency overheads. When you work with me, you’ll have one experienced designer who takes the time to listen, understand your requirements and personally manage your project from start to finish.

Design FX Studio - Happy Long-term Clients

Happy Long-term Clients

I’ve built an excellent reputation throughout Essex and beyond, with many clients returning to Design FX time and again – and regularly recommending me to others. Take a look at my Google reviews to see genuine feedback from businesses I’ve worked with.

Design FX Studio
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Based on 101 reviews
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Dan D. profile picture
Dan D.
4 months ago
Had a great experience with DesignFX After using AI to brainstorm a few ideas myself, I sent my thinking to Natalie. She took the time to fully understand the business, my market and customer base. She also listened to my early ideas on the type of illustrated logo I was looking for. What Natalie created exemplified the kind of image I was going for. She had really taken onboard everything I'd said but also had the creative confidence to offer alternatives to some of my more undefined ideas to produce something better than I had hoped for. If you're looking for a logo that covers the basics then AI can often give you what you need. But if your brand really matters to you, and you're looking for something that reflects you and the image you want to present, then it really pays off to go with a creative designer. As well as a great finished design, Natalie also made it a very rewarding process.
J E profile picture
J E
4 months ago
Natalie at Design FX has been excellent to work with from start to finish. She supported us with the design and production of our exhibition folders and inserts, and the final result looks fantastic. The whole process was professional, efficient and well managed, with great attention to detail and a quick turnaround when we needed it. I’m really pleased with the quality of the finished materials and would happily recommend Natalie and Design FX to anyone looking for high-quality design and print support.
Aaron W. profile picture
Aaron W.
5 months ago
Natalie at Design FX Studio has been fantastic to work with. She helped develop the branding and design assets for my business, including the logo refinement, report cover designs, business card, and Word document graphics. The quality of the work has been excellent throughout. Natalie was responsive, professional, patient with revisions and really understood the style I was looking for, clean, modern and professional. The final report covers in particular look brilliant and have given the business a much more polished and credible feel. I would happily recommend Natalie and Design FX Studio to anyone looking for high-quality branding or design support.
Dean C. profile picture
Dean C.
7 months ago
Absolutely impressed with everything from communication to emails, advice spot on and Natalie was professional polite and to the point. Will be doing more bits with design fx - Thank you
Petra E. profile picture
Petra E.
7 months ago
I have worked with Natalie on multiple projects over the years, her work is always excellent, on time, on budget and on point.
Tom V. profile picture
Tom V.
8 months ago
Natalie helped me with my logo design initially and as I was so happy with the service, I also used DesignFX for website design. I was walked through the whole process and Natalie kept me on track leading to a lovely design that far exceeded my expectations. I found her to be very professional and the whole service excellent value for money. I would certainly recommend her business going forward.
Dexter L. profile picture
Dexter L.
8 months ago
I had a great experience working with Natalie at Design FX. She was patient, creative and incredibly responsive throughout the whole process, especially while we refined multiple iterations of my business card design. She really took the time to understand what I was trying to achieve with my brand and offered thoughtful suggestions while still respecting my vision. The final design looks sharp, professional and exactly how I wanted it. The print quality is excellent too, great weight and finish. Highly recommend Design FX if you’re looking for someone who genuinely cares about getting the details right.
Tim H. profile picture
Tim H.
8 months ago
Natalie at Design FX has designed a logo and website for me that look fabulous! She was always responsive to my requests and was a pleasure to work with.
Vanessa W. profile picture
Vanessa W.
12 months ago
Amazing work by Design FX Studio redesigning our website. Natalie listened to our requirements and the look that we were aiming for and we are thrilled with the results of the professional looking and easy to navigate site that she has created. We would highly recommend Design FX Studio.
Jordan G. profile picture
Jordan G.
1 year ago
Absolutely fantastic experience! Natalie's service was amazing, professional, and exceeded all expectations. Right from the first email I sent..the communication was fantastic. Highly recommend to anyone looking for quality and reliability. Design FX studio are great company and look forward to working more in the future. With Natalie's years of experience I can assure any 1 considering to work with her to do it they will not be disappointed. 5 stars!!
Energy D. profile picture
Energy D.
2 years ago
Probably one of the greatest B2B experiences I have experienced in my working career. The thing that first drew me to Design FX Studio was the fact that Natalie has been in this business for over 30 years. Once we had an initial meeting she had my buy in. From then on out the service experience was second to none. the website was fully bespoke, with beautiful designs throughout the pages. A lot of care and attention were given to my intended outcomes which really meant a lot. The end result was perfect. Thank you so so much Natalie! we will be recommending Natalie to anyone needing assistance in the future and will definitely be back in touch ourselves for future web development. Josh, Energy Digest

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