My Blog

Latest news, services, tips and advice...

The legal side of logo design

26 OCTOBER 2018 | POSTED BY NATALIE SULLIVAN

Though most of my work involves coming up with the creative concept for your new graphics, you may be surprised to learn that I often get asked about the legal aspects of logo design. I thought it would be a great idea to bring together some useful information on the steps I take to protect your moniker from trademarking issues further down the line, and ho...

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5 easy ways to create print designs with more impact

12 OCTOBER 2018 | POSTED BY NATALIE SULLIVAN

If you’re keen to update your marketing materials, but don’t have thousands of pounds to spend on revamping your entire print portfolio, help is at hand! There are in fact plenty of ways you can add a little sparkle to your brochures and business stationery without breaking the bank. Here, we’ve listed 5 simple ways that you can create mo...

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5 vital branding principles for ambitious start-ups

14 SEPTEMBER 2018 | POSTED BY NATALIE SULLIVAN

You can have the most impressive products in the world, and run the most efficient service known to man – but you’re unlikely to make a real splash in your industry without a strong, unique corporate brand. It can be easy to overlook the importance of branding when you’re just starting out. I know from experience that when you’re in...

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Why hire a print management specialist?

04 SEPTEMBER 2018 | POSTED BY NATALIE SULLIVAN

I recently collaborated with a local content development agency on a blog that talks about the value of print in the modern marketing mix, and why - even though new digital promotional techniques are emerging by the day - printed content is firmly back in fashion. But if you’re unfamiliar with the print industry, who can you turn to for expert advice...

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When should you update your marketing materials?

29 AUGUST 2018 | POSTED BY NATALIE SULLIVAN

Even though we all know it’s incredibly important to maintain a slick, professional brand image these days, many companies are still reluctant to re-design their marketing materials. Price-led decision-makers worry about the potential cost of re-doing and re-distributing brochures, posters, or even a brand new website. And those who struggle to find ...

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What does it mean to be a graphic designer in 2018?

16 AUGUST 2018 | POSTED BY NATALIE SULLIVAN

First of all… what IS a graphic designer? There can be confusion as to what a graphic designer actually does. So to clear things up: graphic designers like me get paid to create amazing visuals for digital or printed media. We use imagery, typography and/or moving graphics to put together unique visual concepts that not only attract and hold the a...

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6 quirky ways to jazz up your business cards

24 JULY 2018 | POSTED BY NATALIE SULLIVAN

With every entrepreneur on the planet fighting for the attention of potential clients, making a great first impression is central to the success of any business. Business cards may look small and unassuming, but they’re an incredibly powerful way to introduce your brand to the masses – so you need to use them to your advantage. It’s time ...

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Digital vs litho print: what’s the difference?

12 JULY 2018 | POSTED BY NATALIE SULLIVAN

Design FX Studio offers comprehensive print management services to clients – and my role is to choose the right print technique for any given project. One of the most common questions I get asked is: what’s the difference between digital and litho print techniques, and when should I choose one over the other? To make the decision easier for my c...

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Your brand new Wordpress website is live… but what now?

20 JUNE 2018 | POSTED BY NATALIE SULLIVAN

It’s been weeks, if not months, in the making – and your beautiful, brand new Wordpress website design is now ready to be shown off to the world. But the hard work isn’t quite over yet. There are still a few things to consider after launch. Here, I’ve put together a quick checklist of the things you’ll need to have in place a...

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5 mistakes to avoid when designing a business logo

06 JUNE 2018 | POSTED BY NATALIE SULLIVAN

Avoid these common pitfalls during the logo design process to make sure your brand new emblem is both professional and relatable. I already posted my logo design guide for UK businesses, which contains a whole wealth of ideas on the principles of logo design, and how to use shape and colour to create an instantly-recognisable graphic that perfectly sums u...

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