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How Graphic Design Has Evolved in the Last 20 Years

20 APRIL 2018 | POSTED BY NATALIE SULLIVAN

We Explore Two Decades of Incredible Change There’s no doubt that digital technology has had a huge impact on the way that we work. Advancements in technology have encouraged seismic changes in every industry, and graphic design is no different. The evolution of graphic design has seen increased creativity and more investment alongside those big te...

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How the Humble Logo is Still Shaping Today’s Market

19 MARCH 2018 | POSTED BY NATALIE SULLIVAN

The business logo is perhaps one of the most essential tools within any company’s marketing arsenal. Here, we take a look at how the concept of the humble logo has developed over the centuries to become the staple of industry that it is today! The logo – distilled Ever wondered where it all began? Well, it’s near-on impossible to t...

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Logo Design: A Guide for UK Businesses

01 FEBRUARY 2018 | POSTED BY NATALIE SULLIVAN

Contents: Can your business afford to cut corners? Distinctively British designs Logo design styles Why most logo designs should be simple Colour and shape: it’s the little things that matter A creative blend of familiarity and differentiation Recent design trends Commercial logo design has a rich history. Since 1875, logos have served to r...

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How to get the most from your logo designer

16 AUGUST 2017 | POSTED BY NATALIE SULLIVAN

Top tips that will help your business get the perfect logo Finding a designer for your new logo has never been easier. Thanks to the Internet you can now research hundreds of designs without ever leaving your home or office. However, choosing the right logo designer for your project, and then getting the most out of them, requires a little know-how. With...

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Use illustration logo designs for better engagement

14 APRIL 2017 | POSTED BY NATALIE SULLIVAN

Visual Impact For Your Brand Development Why you should include illustrated images in your brand logo to transmit the personality of your company to a target market of consumers. Logo designs are an important method of communication between a company or brand and their target market. A strong design can have a huge impact on a customer and offers a way ...

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How to build your business brand

20 FEBRUARY 2017 | POSTED BY NATALIE SULLIVAN

Whether you are a new business or are considering a complete overhaul, one thing is for certain; you will have to build your business brand. And building a brand involves much more than choosing a name. Although it’s a good idea to choose a new name, it’s important to remember that with any business name comes a whole strategy that, if not unders...

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The advantages of printed brochures for marketing a business

15 JULY 2016 | POSTED BY NATALIE SULLIVAN

Professional business marketing with brochures In a world of websites, apps and blogs, there is still something uniquely special about the printed brochure. Evocative of a more leisurely life, you can touch it, hold it your hand, flick through the pages at will, admire all the glossy illustrations and photographs, and read the associated information at yo...

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Google's mobile friendly update does not stop your site being stylish

10 JUNE 2016 | POSTED BY NATALIE SULLIVAN

Turn these changes to your advantage Website owners are rightly concerned about mobile-friendly requirements, but with careful design, you can make your page stand out for tablet and mobile users. Google's latest mobile-friendly requirements mean that website owners have been under a lot of pressure to convert their site to something that can be view...

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Is your business advertising working hard enough?

22 APRIL 2016 | POSTED BY NATALIE SULLIVAN

Stop spending money on ads that don't bring in new customers Want to know how to improve your business advertising? With magazine or newspaper advertising, you can reach a new audience for your products and your company. When you are running your own business, every penny that you put into a company has to count. Whether it is building your website i...

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Offline advertising: why the phrase 'Print is Dead' is completely wrong

18 MARCH 2016 | POSTED BY NATALIE SULLIVAN

With businesses increasingly focusing on online advertising, it is all too easy to dismiss printed advertising as something that is no longer relevant. Well, that's simply not the case! Why? Well, we believe that print not only matches online advertising in terms of importance, but offers a company certain advantages that online campaigns do not. Pri...

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