My Blog

Latest news, services, tips and advice...

New year, new brand.

08 JANUARY 2019 | POSTED BY NATALIE SULLIVAN

Why January is the best time to invest in your corporate identity. Welcome back to business, everyone! I hope you managed to grab at least a little bit of much-needed time off with family and friends over the festive break. Spending some time away from the inner workings of your business over Christmas has probably got you thinking about what you want ...

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Is Clacton-on-Sea fast becoming Essex’s new business hub?

17 DECEMBER 2018 | POSTED BY NATALIE SULLIVAN

It was once the go-to traditional seaside resort for residents of Essex and London – but throughout the last few decades, Clacton-on-Sea has grown to become much more than a holiday destination. More and more companies are choosing to set up shop in Clacton, and as a result, the economy here has never been so strong! So why is Clacton-on-Sea becomin...

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5 simple ways to sprinkle some Christmas magic on your brand image

22 NOVEMBER 2018 | POSTED BY NATALIE SULLIVAN

Lots of companies avoid embracing Christmas entirely because they’re afraid that the marketing collateral they create will come across as garish (or just downright tacky!). And that’s completely understandable. At Design FX Studio, I’ve seen my fair share of terrible Christmas marketing tactics over the years that must have been huge tur...

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Why I love working with start-ups

13 NOVEMBER 2018 | POSTED BY NATALIE SULLIVAN

With Design FX Studio, I offer comprehensive business start-up packages for freshly-launched organisations that need a helping hand with their design and marketing activities. I often get asked what it is that draws our team to start-ups, so here are 7 reasons why I’ll never tire of helping new companies as they take their first tentative steps into...

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The legal side of logo design

26 OCTOBER 2018 | POSTED BY NATALIE SULLIVAN

Though most of my work involves coming up with the creative concept for your new graphics, you may be surprised to learn that I often get asked about the legal aspects of logo design. I thought it would be a great idea to bring together some useful information on the steps I take to protect your moniker from trademarking issues further down the line, and h...

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5 easy ways to create print designs with more impact

12 OCTOBER 2018 | POSTED BY NATALIE SULLIVAN

If you’re keen to update your marketing materials, but don’t have thousands of pounds to spend on revamping your entire print portfolio, help is at hand! There are in fact plenty of ways you can add a little sparkle to your brochures and business stationery without breaking the bank. Here, we’ve listed 5 simple ways that you can create ...

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5 vital branding principles for ambitious start-ups

14 SEPTEMBER 2018 | POSTED BY NATALIE SULLIVAN

You can have the most impressive products in the world, and run the most efficient service known to man – but you’re unlikely to make a real splash in your industry without a strong, unique corporate brand. It can be easy to overlook the importance of branding when you’re just starting out. I know from experience that when you’re in...

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Why hire a print management specialist?

04 SEPTEMBER 2018 | POSTED BY NATALIE SULLIVAN

I recently collaborated with a local content development agency on a blog that talks about the value of print in the modern marketing mix, and why - even though new digital promotional techniques are emerging by the day - printed content is firmly back in fashion. But if you’re unfamiliar with the print industry, who can you turn to for expert advice...

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When should you update your marketing materials?

29 AUGUST 2018 | POSTED BY NATALIE SULLIVAN

Even though we all know it’s incredibly important to maintain a slick, professional brand image these days, many companies are still reluctant to re-design their marketing materials. Price-led decision-makers worry about the potential cost of re-doing and re-distributing brochures, posters, or even a brand new website. And those who struggle to find ...

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What does it mean to be a graphic designer in 2018?

16 AUGUST 2018 | POSTED BY NATALIE SULLIVAN

First of all… what IS a graphic designer? There can be confusion as to what a graphic designer actually does. So to clear things up: graphic designers like me get paid to create amazing visuals for digital or printed media. We use imagery, typography and/or moving graphics to put together unique visual concepts that not only attract and hold the a...

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