My Blog

Latest news, services, tips and advice...

My 7 step guide to web design for start-ups

13 AUGUST 2019 | POSTED BY NATALIE SULLIVAN

You’ve given up the 9 to 5 and taken the plunge into self-employment. You’ve secured funding (or you’ve dipped into your savings) to make your new venture happen. And now, as a budding new business ready to take on the world, you need to produce a website that’s going to help you sell your mission to the masses. But if you’r...

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Graphic design vs UX design: what’s the difference?

30 JULY 2019 | POSTED BY NATALIE SULLIVAN

As technologies have evolved and customers’ needs have changed, so have the principles of good, impactful web design. Much like when I first started honing my craft back in the 1990s, web designers still need to make sure our creations are attractive and on-brand. But in an increasingly fast-paced and digitally based economy, we also need to consider...

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Is your website mobile friendly?

15 JULY 2019 | POSTED BY NATALIE SULLIVAN

With more than half of web traffic coming from mobile sources in 2019, it’s never been more important to make sure your business website caters for mobile users. Web designers like me are taking this statistic on board and increasingly adopting a ‘mobile first’ approach to our work. It’s the only way to make sure the platforms we c...

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3 of the most effective ways to market your new business website

12 JUNE 2019 | POSTED BY NATALIE SULLIVAN

You’ve signed off the design, the developer is making the last few tweeks to the template, and you’ve invested in professionally written copy to make sure your website gives off a great impression to potential customers. But the hard work isn’t over as soon as you hit the ‘live’ button, I’m afraid! Now, you need to star...

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5 things you need to consider when designing an accessible website

12 JUNE 2019 | POSTED BY NATALIE SULLIVAN

Global Accessibility Awareness Day took place a few weeks ago on 16th May, and it got me thinking just how much more inclusive web design has become in recent years. With so many incredible features and functions available these days for webmasters who love to push the boundaries, it’s never been easier to create a platform that stands out with clash...

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5 simple ways to bring any Wordpress website up to date

23 MAY 2019 | POSTED BY NATALIE SULLIVAN

To make sure your Wordpress website is delivering the best possible experience to its users (and it’s still working in line with SEO best practices), you need to make sure it’s updated on a regular basis. If it’s been a while since you showed your Wordpress website some love, it might be time to take a deep breath, dig out your log-in det...

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How to choose the right web design company for your next project

13 MAY 2019 | POSTED BY NATALIE SULLIVAN

If you’re totally new to website design, choosing the right partner to help you bring your vision to life can feel like a daunting prospect. There’s a lot you need to consider, which is why I’ve put together a checklist of the things you need to bear in mind when you’re researching the perfect web design agency or freelancer for you...

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5 of the best Wordpress plugins

08 MAY 2019 | POSTED BY NATALIE SULLIVAN

Because Wordpress is an open-source platform, developers of all skillsets are able to contribute their own ideas to the global Wordpress community – and over time, this has resulted in the creation of a whole library of software that can be used to extend the functionality of a basic platform. From downloadables that will help you protect your CMS, to...

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How much should your start-up business website cost?

17 APRIL 2019 | POSTED BY NATALIE SULLIVAN

We’re all in business – which means we all want to get a great deal on the service or asset we’re investing in. In a highly competitive economy that’s increasingly based online, it’s completely understandable that entrepreneurs want as much bang for their buck as possible when they are ready to invest in their new website. Bu...

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Why you need a strong brand before you start designing your website

01 APRIL 2019 | POSTED BY NATALIE SULLIVAN

Not every company has the time – or the money – to think too deeply about their branding. I find this especially true for start-ups. There’s so much else to think about during the launch stage that developing a great sense of branding often gets pushed to the side in favour of registering trademarks, finding a suitable office space and re...

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