26 OCTOBER 2018 | POSTED BY NATALIE SULLIVAN
Though most of my work involves coming up with the creative concept for your new graphics, you may be surprised to learn that I often get asked about the legal aspects of logo design.
I thought it would be a great idea to bring together some useful information on the steps I take to protect your moniker from trademarking issues further down the line, and ho...
12 OCTOBER 2018 | POSTED BY NATALIE SULLIVAN
If you’re keen to update your marketing materials, but don’t have thousands of pounds to spend on revamping your entire print portfolio, help is at hand!
There are in fact plenty of ways you can add a little sparkle to your brochures and business stationery without breaking the bank. Here, we’ve listed 5 simple ways that you can create mo...
14 SEPTEMBER 2018 | POSTED BY NATALIE SULLIVAN
You can have the most impressive products in the world, and run the most efficient service known to man – but you’re unlikely to make a real splash in your industry without a strong, unique corporate brand.
It can be easy to overlook the importance of branding when you’re just starting out. I know from experience that when you’re in...
04 SEPTEMBER 2018 | POSTED BY NATALIE SULLIVAN
I recently collaborated with a local content development agency on a blog that talks about the value of print in the modern marketing mix, and why - even though new digital promotional techniques are emerging by the day - printed content is firmly back in fashion.
But if you’re unfamiliar with the print industry, who can you turn to for expert advice...
29 AUGUST 2018 | POSTED BY NATALIE SULLIVAN
Even though we all know it’s incredibly important to maintain a slick, professional brand image these days, many companies are still reluctant to re-design their marketing materials.
Price-led decision-makers worry about the potential cost of re-doing and re-distributing brochures, posters, or even a brand new website. And those who struggle to find ...
16 AUGUST 2018 | POSTED BY NATALIE SULLIVAN
First of all… what IS a graphic designer?
There can be confusion as to what a graphic designer actually does. So to clear things up: graphic designers like me get paid to create amazing visuals for digital or printed media.
We use imagery, typography and/or moving graphics to put together unique visual concepts that not only attract and hold the a...
24 JULY 2018 | POSTED BY NATALIE SULLIVAN
With every entrepreneur on the planet fighting for the attention of potential clients, making a great first impression is central to the success of any business. Business cards may look small and unassuming, but they’re an incredibly powerful way to introduce your brand to the masses – so you need to use them to your advantage.
It’s time ...
12 JULY 2018 | POSTED BY NATALIE SULLIVAN
Design FX Studio offers comprehensive print management services to clients – and my role is to choose the right print technique for any given project. One of the most common questions I get asked is: what’s the difference between digital and litho print techniques, and when should I choose one over the other?
To make the decision easier for my c...
20 JUNE 2018 | POSTED BY NATALIE SULLIVAN
It’s been weeks, if not months, in the making – and your beautiful, brand new Wordpress website design is now ready to be shown off to the world.
But the hard work isn’t quite over yet. There are still a few things to consider after launch. Here, I’ve put together a quick checklist of the things you’ll need to have in place a...
06 JUNE 2018 | POSTED BY NATALIE SULLIVAN
Avoid these common pitfalls during the logo design process to make sure your brand new emblem is both professional and relatable.
I already posted my logo design guide for UK businesses, which contains a whole wealth of ideas on the principles of logo design, and how to use shape and colour to create an instantly-recognisable graphic that perfectly sums u...