Top tips that will help your business get the perfect logo
Finding a designer for your new logo has never been easier. Thanks to the Internet you can now research hundreds of designs without ever leaving your home or office.
However, choosing the right logo designer for your project, and then getting the most out of them, requires a little know-how. With that in mind, we’ve put together a list of things that you should keep an eye out for next time you are looking to have a logo created. Let’s get started:
Choosing your designer
1) Time in the business
While it’s true that there are plenty of bright young things out there with a wealth of talent, experience still matters. Established companies have proved their worth simply by surviving in such a crowded marketplace. This means that they are not only likely to be very good at what they do, but also that they are able to meet deadlines and deliver your project in a timely fashion.
2) Previous work
Any design company worth their salt will have a portfolio for you to peruse before you commission them to work on your project. Be sure to ask about any companies that you do not recognise, as some designers will bolster their ‘book’ by including fictitious company logos in amongst their real work.
3) Customer service
The way that a designer treats prospective customers is indicative of how they will behave once they get your commission. If they are tardy with their responses to your emails and phone calls prior to getting your custom, what will they be like once they’ve clinched the deal? Great customer service early on is a superb indicator as to how you will be treated once your project is underway.
Getting the most from your designer, and your logo
The work your designer does will be largely dependent on the quality of the brief you provide. Points to look out for when creating a brief include:
- Be specific – Designers may be inventive, but they do not mind readers. Make sure that you get your point across to them and don’t leave things open to misinterpretation.
- Don’t contradict yourself – Asking for two things that diametrically oppose each other will only lead to confusion.
- Leave the design to the designer – Although being specific about what you want is important, leaving the design stage to the designer is essential. After all, it’s what they do best, and their thought process will work far better if it is not clouded by too many particulars.
- Be aware of the future – Failing to future proof your logo to the best of your ability could cause you problems further down the line. Let your designer know the direction your company is heading in and they will then be able to create a brand identity to compliment your direction.
- Tell them about your audience – Knowing who your target audience are will help your designer create for them, not for you. This is vitally important, as your customers are the core of your business. A misdirected logo would mean bad news for your business.
- Explain your business – Finally, make sure that your designer is fully aware of your business and what it is that you do. A logo should represent what the benefits of using your company over your competitors are, so be sure to spell out your business to your designer in the project brief.