I recently collaborated with a local content development agency on a blog that talks about the value of print in the modern marketing mix, and why – even though new digital promotional techniques are emerging by the day – printed content is firmly back in fashion.
But if you’re unfamiliar with the print industry, who can you turn to for expert advice and ongoing support?
A print management specialist, of course!
Print designers such as myself can oversee the entire production process from start to finish. I can act as a kind of project manager, handling everything from getting initial quotes to negotiating the work with the production company.
Offering a print management service enables people like me to deliver extra value to our clients’ campaigns whilst making sure that the marketing assets they need are printed on time and within the budget.
If you’ve been thinking about hiring a print manager for a while now, but need a little more convincing as to why he or she will be a valuable investment for your business, take a look at my top 5 reasons why enlisting the help of a print manager makes so much sense for today’s time-poor and cash-strapped businesses.
1. They will get your print right first time, every time
A print manager will have in-depth knowledge of all the latest print materials and techniques, so they will be able to help you decide on the best means of bringing your artwork to life. They will work closely with their preferred printer to make sure that your materials are spot-on, regardless of any challenges that lie ahead.
And if the print doesn’t come back as expected, your print manager will be straight on the phone to put things right. It’s great to know that you have someone in your corner who is fighting to ensure you receive only the best possible results.
2. They will make sure you’re getting printed materials that are fit for purpose
Any print management specialist worth their salt will be able to spot a cowboy company from a mile away. They won’t be deterred by sales spiel; they will make sure that the items you’re investing in are truly suitable for the project before signing off the order.
3. They will keep your print consistent
A professional print manager will take to the reins of ALL your print activities. They will follow your brand guidelines to the letter to make sure that all your materials are not only of the same great quality, but that they look like they have been distributed by a competent company that’s serious about the impression it’s making on its potential customers. They will also make sure that all of your designs are rendered properly so you make the most of the space available to you.
4. They will reduce wastage from your print campaign
Mistakes cost money – and that money could be better spent elsewhere. Having a knowledge print manager co-ordinate your print campaigns will keep errors to a minimum, which means you’ll have more money in the pot for other important business activities.
As well as ensuring you’re getting the most bang for your buck, a print manager will also ensure your print runs aren’t wasted, which will keep your carbon footprint to a minimum too. Great news for all you eco-warriors out there!
5. They will manage all print-related costs – and help you save cash in the process
A print manager will have a good idea of how much a print project could cost before they even pick up the phone to place the order. They won’t be afraid to shop around for the best deal, either, or ask for extra value to be added to your purchase if they can. It may sound cheeky, but many printers are happy to throw in a few extras if it means they secure the work.
In addition to all of the fantastic advantages listed above, hiring a print manager will also enable you to tap into a wider pool of connections. An experienced print management specialist like me – who has been in the industry for over 20 years, would you believe it! – will have strong relationships with a range of printers, all of whom have different specialities and unique selling propositions. They will be able to confidently refer the job to the right print house, and will often be able to negotiate better prices on the print that if you were to go to the company directly.