I had some interesting feedback from a new client recently. “You don’t seem like the sort of person to give us the hard sell,” mused this particular business owner during…
Let’s tackle the elephant in the room… AI has been a huge topic recently. My industry has been awash with claims that ‘AI is taking over’; strangely, there are lots…
These days, designers vary so wildly in terms of their experience and their preferences. An aspect of design that I cover might not be something that another local freelancer or…
In my view, the world is split into two camps: people who aren’t that fussed about stationery, and people who love nothing more than getting their hands on a snazzy…
Last October, I put together an article that talked about the resilience that UK businesses have shown in the wake of the coronavirus crisis. I spoke about how many companies…
I don’t just work with companies that want to completely overhaul their brand image, you know. Sometimes, I get approached by businesses that are happy with their overall brand messaging…
As a graphic designer, I talk a lot about the importance of having a strong brand behind your business that your customers will immediately recognise and easily relate to. But…
Your marketing materials need to communicate your idea, reinforce your branding, and evoke a certain emotion or action from your audience. But they will only do this successfully if they…
Even those of us who have been in business for many years have never experienced a time quite like this before. At best, staff are being asked to work from…
With the future looking uncertain for many businesses across the UK (and, indeed, worldwide), and the prospect of a weak post-pandemic economy striking fear into the hearts of struggling companies,…
Do you need to ask a professional designer to create your social media graphics? Not necessarily! There are plenty of tools out there that make it easy for you to…
Every successful business will reach what I like to call the point of no return – the stage when scaling up is not an option, but a necessity. Expanding your…